The official DAILI catalogue

DAILI makes the back of the earring, not just the front

You already know which of your holes is the difficult one. It is the one you sleep on, the one that goes sore in a jumper, the one you stopped changing because the last back had two points on it. A DAILI piece is settled at the back first: a flat disc, a screw thread or a push-in pin, in titanium or 316L steel, at the gauge your piercer used. Every card here prints that metal, that gauge and the millimetres, so you can order at the right thickness the first time.

Start with the pieces people buy first

Ten heart-cut cubic zirconia flat back studs laid in two columns on white, fronts on the left and screw discs on the right
Flat back screw studs, surgical steel, 20G, gold
pieces in the range
54
ratings behind them
2,448
colourways in stock
77
a piece
$3.99–$15.99
gauges on our cards
20G to 14G
sold as sets
23

02Three things to settle first

What a DAILI card tells you before you click

The thickness of the post, the metal it is cut from, and the way it closes at the back. Those three settle almost every order on this site.

Gauge

The post, by the number

Every piercing piece here prints its gauge: 20G on most of the nose studs and the children's screw backs, 18G on the hoops and the heavier nose rings, 16G on the brow bars and the larger cartilage hoops, 14G on the navel bars. The scale runs backwards, so 20G is the thinnest of them. Order the gauge your piercing was made at, not the one that looks right in a photograph.

Metal

Titanium, steel or silver

The pieces are sold as titanium, as 316L surgical steel, or as 925 sterling silver, and the gold ones are 14K gold plated over one of those. What each metal is and is not likely to do on skin is set out by the American Academy of Dermatology, linked on every page that raises it. The card names the metal and stops there.

Back

Flat, screw or push-in

A flat back is a disc that lies against the skin instead of a butterfly clutch with two points on it, and it is the reason people change a sore helix to one. A screw back threads on and stays on through a jumper. A threadless post is held by the bend in the pin and comes apart in your fingers. Each card says which of the three it is.

03Bought first

Twelve DAILI pieces a buyer picks before anything else

Each card prints what the box holds, what it is cut from and the price from our last update. The nose sets lead, the children's screw backs and the flat backs follow, and the chains close the list.

  1. DAILI Flat back earrings with a heart

    Flat back earrings

    Flat back earrings with a heart

    4.5 · 453 ratings

    • 12 pairs
    • Surgical steel, 20G

    from $7.71

  2. DAILI Screw back earrings for children with cubic zirconia

    Screw back earrings for children

    Screw back earrings for children with cubic zirconia

    4.6 · 293 ratings

    • 12 pairs
    • Surgical steel, 20G

    from $10.27

  3. DAILI Necklace with a starfish, stainless steel

    Necklace

    Necklace with a starfish, stainless steel

    3.8 · 268 ratings

    • Stainless steel
    • Lobster clasp

    from $6.99

  4. DAILI Surgical steel screw back earrings for children with a flower

    Screw back earrings for children

    Surgical steel screw back earrings for children with a flower

    4.4 · 267 ratings

    • 5 pairs
    • 316L surgical steel, 20G

    from $9.49

  5. DAILI Stud earrings

    Stud earrings

    Stud earrings

    4.2 · 179 ratings

    • 8 pairs
    • Titanium, 20G

    from $11.13

  6. DAILI Surgical steel horseshoe nose ring with cubic zirconia, 6 pieces

    Horseshoe nose ring

    Surgical steel horseshoe nose ring with cubic zirconia, 6 pieces

    3.8 · 51 ratings

    • 6 pieces
    • 316L surgical steel, 20G

    from $4.03

  7. DAILI Titanium horseshoe nose ring with cubic zirconia, 20G

    Horseshoe nose ring

    Titanium horseshoe nose ring with cubic zirconia, 20G

    3.3 · 45 ratings

    • 7 mm
    • Titanium, 20G

    $9.99

  8. DAILI Titanium nose stud with a heart

    Nose stud

    Titanium nose stud with a heart

    3.8 · 42 ratings

    • 9 pieces
    • Titanium, 20G

    $9.99

  9. DAILI Titanium nose stud with cubic zirconia, 8 pieces

    Nose stud

    Titanium nose stud with cubic zirconia, 8 pieces

    4.5 · 140 ratings

    • 8 pieces
    • Implant-grade titanium, 18G to 20G

    from $7.32

  10. DAILI Anklet with a starfish

    Anklet

    Anklet with a starfish

    4.1 · 31 ratings

    • Stainless steel
    • Pearl

    from $9.01

  11. DAILI Belly button ring with cubic zirconia

    Belly button ring

    Belly button ring with cubic zirconia

    4.3 · 17 ratings

    • 8–10 mm
    • Surgical steel, 14G

    from $8.55

  12. DAILI Necklace with a starfish, pearl

    Necklace

    Necklace with a starfish, pearl

    3.7 · 15 ratings

    • Stainless steel
    • Pearl

    $9.49

Twelve of 54 pieces. The rest sit on the six shelves above, and every figure here is the one from our last update of the DAILI approach.

04The two measurements

Four DAILI gauges, six hoop sizes, and ten places they go

Almost everything here is bought for a named hole and ordered by two numbers. The plate shows the four wire thicknesses against each other and the run of hoop diameters as rings; the index beside it opens the pieces cut for each placement.

WIRE, TO SCALE AGAINST ITSELF 14G 1.6 mm 16G 1.2 mm 18G 1.0 mm 20G 0.8 mm HOOP INNER DIAMETER, MM 12 10 8 6

Fig. 01, wire gauges and hoop inner diameters at relative scale, not at life size: a screen does not know how large it is. The gauges beside each placement are the ones our own cards carry, and a piercing is measured by the person who made it.

05What we make

DAILI works at the back of the piece, where it is felt

The range as it is photographed for the catalogue: studs, hoops, nose rings and chains, one after another.

The front of a stud is the easy half. A three-millimetre round cubic zirconia in four claws looks the same whoever cuts it, and at four dollars a pair nobody is pretending otherwise. The half that decides whether you wear the thing is behind the ear: a flat disc with nothing standing off it, a thread that goes home and stays there, or a pin bent just enough to hold its end. That is where DAILI spends the money in the range, and it is why so much of the catalogue is 20G titanium and 316L steel rather than something softer that takes a prettier polish.

The nose shelf works the same way round. A horseshoe barbell with two balls is a different thing to live with than an L-shaped post, and both are different again from a hinged hoop that clicks shut. The DAILI range carries all three, in 20G and 18G, from seven to ten millimetres across the inside, and most of it arrives as a set of six to twelve so you can find out which one you actually keep in. On the children's shelf the answer is narrower and does not change: a screw back, 20G, in titanium or surgical steel, small enough that there is nothing for a jumper to catch.

What a metal name on a DAILI card means

That the piece is sold as titanium, as 316L surgical steel, as 925 sterling silver, or as 14K gold plating over one of those. It is a description of the material, not a verdict on your skin. The Association of Professional Piercers sets out what a fresh piercing asks for, and a fresh piercing is not what this catalogue is for: these are pieces for a hole that has already healed.

The longer answer to what this brand is lives on Read what DAILI makes and who it is for.

06Straight to a piece

The DAILI pieces people search for by name

Flat backs and hoops, the nose shelf cut by gauge and by post shape, the children's screw backs, the chains, and the two metals the range is built from. Each page holds its own pieces, prices, tones and gauges.

Seventeen pages cut across the shelves, so a search for a 20G nose ring, a flat back for a helix or a titanium stud lands on the part of the DAILI shelves that answers it.

DAILI Flat Back Earrings

A flat back is the reason most people find this catalogue. Behind the ear there is a smooth disc rather than a clutch with two points on it, so a helix that has been catching on a pillow for a fortnight stops catching. The posts here are titanium and 316L surgical steel at 20G and 18G, and they close in two ways: a thread that screws home, or a pin bent just enough to hold a pushed-in end. Both come off cleanly when you want them to, which a clutch flattened by a year of wear does not.

DAILI 20G Nose Rings

Twenty gauge is the thinnest wire in this catalogue, eight tenths of a millimetre, and it is what most nostrils are pierced at. It is worth having its own page because the number is the thing people get wrong: the scale runs backwards, so 20G is thinner than 18G, and a stud ordered by eye rather than by gauge arrives either too slack to sit still or too thick to go through. Every piece here is 20G, in studs, hoops and horseshoes, and the sets carry several shapes on the same wire.

DAILI Earrings for Kids

Parents arrive at this page having lost one. That is the whole shape of the shelf: threads instead of clutches, posts at the thinnest gauge in the catalogue, fronts small enough that a collar has nothing to catch, and boxes of five, eight and twelve pairs so the next loss is an inconvenience rather than an evening. On when to pierce and how the first weeks go, the page defers to the paediatricians and links them.

DAILI Layered Necklaces

A layered set solves the problem of two chains that will not stay apart. Joined at one clasp and cut at staggered lengths, they sit where you put them instead of sliding into each other over the course of an afternoon, and the whole arrangement goes on in one movement. Every set here comes apart as well, so the shorter chain can be worn alone on the days the stack is too much. Lengths run from sixteen to twenty-two inches, each with a two-inch extender.

DAILI Titanium Jewelry

Titanium is the metal that runs through the widest part of this catalogue: the nose studs and hoops, the flat backs, and the small screw backs cut for a child's lobe. Its practical virtue is weight: a titanium post weighs about half what a steel one of the same gauge does, and in a helix or a nostril that is felt rather than argued about. The gold pieces are 14K plating over the same titanium, and the card always names the metal underneath.

07Who decides what

The DAILI bench, by the decision each person makes for you

Four decisions you can hold a card against: the metal, the back, the run of sizes in a box, and the letters that come in when one of them is wrong.

A woman with an arm raised behind her head, three small gold studs stepping up the edge of her ear
Decision 01

The metal

Settles what each shelf is cut from and keeps it on the card. Titanium and 316L surgical steel through the piercing shelves, 925 sterling silver on part of the ear shelf, stainless steel on the chains, with 14K gold plating over the top where a piece is sold in gold. A tone is a plating; the metal under it is what the card names.

Decision 02

The back

Decides how a piece closes, which is the half people write in about. Flat backs and screw backs on the studs, threadless pins on the push-in pieces, hinged hoops and L-shaped posts on the nose shelf, horseshoe barbells where a piece has to come out quickly, lobster clasps on the chains.

Decision 03

The run

Chooses what a box holds. Sets of six, eight, nine, eleven and twelve on the nose shelf, so a first order covers 20G and 18G together and you keep the two that suit you; five- and twelve-pair boxes on the children's shelf, where a pair goes missing every term.

Decision 04

The corrections

Reads what you write in and fixes the page when you are right. A gauge that argues with the photograph, a tone named wrongly, a millimetre that is off: the correction goes on the page, and the address is at the foot of every one of them.

09Before you order

Three measurements to take before you trust a DAILI size

Almost every exchange we hear about starts the same way: the gauge came off a memory and the diameter came off a photograph. Take three measurements once and the figures on every card turn into a filter.

Measurement 1

The gauge you were pierced at

Ask the studio, or look at the paperwork from the day. Most lobes and noses in this catalogue are 20G, most cartilage 18G or 16G, most navels 14G. A hole made at 18G that has been empty for a month may not take 18G back without a fight, and a thinner post in a bigger hole moves about. If you have to guess, guess thin and go up.

Measurement 2

The hoop, across the inside

A hoop is measured by inner diameter, and the figure on the card is that measurement in millimetres. Hold a ruler against the ring you already wear and read the gap, not the outside of the metal. Seven, eight and nine millimetres are the sizes this catalogue turns over most; a nostril usually takes less than a helix does.

Measurement 3

The front, against the space you have

A stud that measures three millimetres across the front sits flat in a row of three holes; one at six or eight millimetres wants a hole of its own. Measure the gap between the piercings you are stacking before you order the bigger stone, because that is the measurement people find out about after the parcel arrives.

10In their words

What came back after a few months of wearing them

Comments about our own pieces, shown as they came in, with the piece each one names linked underneath. The complaints are in: a back that was fiddly and a plating that wore are worth more to you than another five stars.

★★★☆☆

Giving 3 starts bc they’re so cute and the perfect size compared to the ones on tiktok which in comparison are a bit bigger, but as I was trying to screw the diamond onto the hoop the bar on the diamond broke into the nose hoop so I couldn’t use that hoop or diamond; the quality isn’t the best I’d say as far as being strong. I’m only keeping it bc I managed to be able to use the second hoop it came with so just be careful bc they are easily broke

Screwing the gem onto the hoopVerified buyer · April 2026

on Surgical steel horseshoe nose ring with cubic zirconia, 6 pieces

★★★★☆

Very cute and dainty but thicker than your average earring hook. Nearly broke the earring and my spirit trying to put them in. The larger Huggies are easier because you have more to grab onto, but just as thick. If you’re using the mini circles, first pierce with the larger earring it will save you so much time and pain.

A second lobe hole, and a thicker post than she expectedVerified buyer · January 2026

on Small hoop earrings

★★★★★

Really good quality. Very sturdy and love the bonus tool is comes with. It’s hard to find actual rings to fit my smaller nose so I Love it ! Fits very comfortably and not too big on my face. Stones have a nice sparkle. Impressed to have found something for such a low price that still holds up compared to My old ones the metal literally degraded in my nose and started scratching me.

A smaller nose that most rings do not fitVerified buyer · August 2026

on Titanium horseshoe nose ring with cubic zirconia, 20G

★★★☆☆

The largest set of the earrings in the pack (not too big at all and very cute) had a broken clasp, so the earring kept falling out. I was so disappointed, because they were the cutest set!

The largest pair in the packVerified buyer · November 2025

on Hoop earrings with cubic zirconia

★★★★★

So cute! These are so comfortable to wear and i love these variety of sizes. Great quality! Backing doesnt fall off as some others i gotten had. Easy to put on and take off.

Backs that used to fall offVerified buyer · April 2026

on Flat back earrings with a heart

★☆☆☆☆

I put these in my daughter’s ears and the screw part on the earrings is so tiny. One or two screws and that’s it. Still unraveled its self and came out. Bought these thinking they work but no. Maybe for a baby. But not a toddler.

A two-year-old, and a thread that gave upVerified buyer · April 2026

on Surgical steel screw back earrings for children with a flower

★★★★★

We love the flat, screw back style but others we have tried end up falling out. These stay on and are great quality! I wish there were more to choose from because I would immediately buy more!

A daughter whose earrings kept falling outVerified buyer · August 2026

on Titanium screw back earrings for children with cubic zirconia

★★★★★

I couldn’t quite find the right size to fit my lobes but these are perfect! They fit snug and very comfortable. They are easy to put in and I love the dainty diamonds on them. They stay in place on my lobe just like I wanted. I did have to buy two packs for the smaller fit, but still worth it!!

Horseshoes worn in a lobe rather than a nostrilVerified buyer · May 2026

on Surgical steel horseshoe nose ring with cubic zirconia, 6 pieces

★★★★★

They were super good quality, one of them was screwed on so tight I couldn't get it loose. I didn't end up keep them anyway though because I needed longer barbells. Definitely would have kept if they would have fit!

A navel that needed a longer barVerified buyer · July 2026

on Belly button ring with cubic zirconia

★☆☆☆☆

Not suitable for small wrists or hands, doesn't seem like it's very durable, but it is cute

A small wristVerified buyer · May 2026

on Bracelet with cubic zirconia 7 inch

11Notes

Four pieces on gauges, backs and the metal a card names

How to read a gauge and why the numbers run backwards, what a flat back does that a butterfly clutch does not, what changes when a child's ears are pierced, and what the words printed on a jewellery packet are worth.

Nine silver pieces laid on pale blue paper: four curved nose studs, one straight post and three plain hoops, with a print propped behind them

The one number a photograph cannot settle · 9 min read

How to read a gauge, and why the numbers run backwards

A gauge is the thickness of the post, and the scale counts backwards: 20G is thinner than 18G, which is thinner than 16G. It is the number people order by memory and get wrong, and it decides whether a piece sits still in the hole or turns from breakfast onward.

Eight silver flat back studs standing on and beside a piece of white stone, teardrop, round, heart and ball fronts with their discs showing

The hour of the night that decides it · 9 min read

What a flat back does that a butterfly clutch does not

A butterfly clutch has two wings and a rim standing off the back of the ear. A flat back is a disc that lies against the skin with nothing proud of it. In a lobe the difference is small; in a helix or a tragus it is the difference between wearing the piece and taking it out.

A child in profile with a small pink stone in the lobe, hair pulled back over the ear, a grey fleece collar behind

The back, not the front · 10 min read

A child's first pair, and what actually decides it

Parents choose a first pair by the front and then spend a term hunting for the back. What the paediatricians say about timing and the first six weeks is worth reading before either decision, and it is the part a shop has no business advising on.

Silver flat backs, two paved hoops and a plain barbell arranged on a pale green ground beside a white block

Hypoallergenic, nickel-free, implant grade · 9 min read

What the words on a jewellery packet are worth

Five words appear down the side of almost every jewellery card in this category, and only one of them has a legal number behind it. Here is what each would take to stand behind, who actually says something about it, and what we print on a card instead.

12Questions people ask

What buyers ask DAILI before they order

Six of them. Longer answers live on the shelf pages and in Notes.

Where can you buy DAILI earrings, nose rings and chains?

Every buying button on this site opens the piece you were looking at, in the metal tone you chose, at our retail partner. That is where the payment, the delivery and any return happen, and the price you see there is the price you pay.

If you are buying a set rather than a single piece, the sets are on the same cards with the count printed on them, and the button at the foot of every page opens the whole range.

What gauge should you order from DAILI?

The one your piercing was made at, which the studio will have on their paperwork. As a rough map of this catalogue: most lobes and nostrils here are 20G, cartilage is usually 18G or 16G, and a navel bar is 14G. The scale runs backwards, so 20G is the thinnest post on the site and 14G the thickest. A post thinner than the hole turns in it all day; a post thicker than the hole does not go in at all.

Are DAILI flat back earrings better than butterfly clutches?

For anything above the lobe, most people find they are, and the reason is mechanical rather than a matter of taste: a clutch has two wings and a rim standing off the back of the ear, and a helix or a tragus has no soft tissue to bury them in. A flat disc lies against the skin with nothing proud of it, so a pillow and a hairbrush slide over instead of catching.

In a first lobe hole the difference is smaller, and a clutch that has never bothered you is not a problem to solve.

Can you wear DAILI jewellery in a new piercing?

No. Everything in this catalogue is jewellery for a hole that has already healed. A fresh piercing is a wound, and the person who made it chooses what goes in it while it settles: the Association of Professional Piercers publishes what that jewellery has to be, and it is a standard with paperwork behind it that a catalogue at these prices does not claim.

What does DAILI say about hypoallergenic and nickel-free?

That those are the manufacturer's words on a packet, not ours on a page. What we print is the metal each piece is sold as: titanium, 316L surgical steel, 925 sterling silver, or 14K gold plating over one of them.

What a metal is and is not likely to do on skin is a question for the American Academy of Dermatology, whose page on nickel is linked wherever this site raises it, and for a doctor if a piercing of yours has actually reacted to something.

How do you measure a DAILI hoop before ordering?

By the inner diameter, in millimetres: the gap inside the ring, not the metal round the outside. Lay a ruler across a hoop you already wear comfortably and read that gap. Six to eight millimetres covers most cartilage and nostril holes; eight to twelve is lobe territory. The figure on every card is that inner measurement.

Nothing on this site is medical advice, and no page here says what a particular piece will do to a particular person's skin. A piercing that is red, hot, swollen or weeping is a question for a doctor, not for a shop.

Prices on this page are the figures from our last update; the DAILI rule updates them on a schedule, and the figure at the till is the one that counts.

Every gauge, every back

Every stud, hoop, nose ring, chain and children's screw back in the DAILI shelves sits behind this button, with the price from our last update against each one.